Ngọc Thảo.

The context

Knock Knock worked with Hoa Linh Pharmaceutical on the launch of Ngọc Thảo, a Vietnamese herbal shower gel brand. The campaign connected product storytelling with a consistent launch identity.

The creative approach

The creative territory centered natural care and product benefits. Key visuals, video and social communication were considered as connected expressions of the same idea, so the launch could remain recognizable across touchpoints.

The work

Why it belongs here

The case reflects the relationship between a clear product story and the craft needed to express it consistently.