The context
A premium seafood identity connecting Vietnamese origin with traditional German smoking craftsmanship. The brand needed a coherent way to express that relationship across its identity and packaging.
Brand identity · Packaging
Felix & Sơn’s Fish Smokery.
Two cultures. One smokehouse.
Portfolio projectArt × Business × Technology
Felix & Sơn’s Fish SmokeryThe creative approach
The concept brought the two cultural foundations into one brand world. Strategy, visual identity and packaging were developed as a system, so the story could travel from a brand introduction to a label or piece of marketing collateral.
The work
- Brand strategy and creative concept
- Visual identity and logo
- Packaging and labels
- Guidelines and marketing collateral
Why it belongs here
A brand system carries the origin story through everyday applications. The packaging should feel like the same voice as the identity.
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