The context
SUJAE Korea introduced its brown-rice snack at Vietfood & Beverage–ProPack Vietnam 2026, held at SECC from 6–8 August. Knock Knock supported the market introduction and exhibition activity.
Trade promotion · Exhibition activation
SUJAE Korea.
A Korean food brand meets the Vietnamese market.
Portfolio projectArt × Business × Technology
SUJAE KoreaThe creative approach
The work connected product experience, local communication and B2B conversations around the event. The presentation treats the booth and the buyer journey as parts of the same market-introduction effort.
The work
- Exhibition activation
- Product experience
- Local communication
- B2B connection support
Why it belongs here
A useful trade experience continues beyond the stand: the product story and the business conversation need to reinforce one another.
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