INDEPENDENT CREATIVE PRACTICE / VIETNAMAI film · Creative production
Softness and care, told through a peach-toned commercial world.
The film needed to communicate softness, comfort and overnight protection while keeping the baby-care world emotionally warm, natural and premium. Product benefits had to feel integrated into the story rather than interrupting the visual rhythm.
@126 LABS developed a gentle peach-toned commercial language built around intimate baby moments, soft fabric textures, luminous product-feature imagery and calm pacing. The piece is presented as an independent creative concept exploring how AI-assisted production can support branded baby-care storytelling; it was not commissioned by Huggies.
The production is directed as a connected visual system, with human review shaping continuity, craft and the final expression.