INDEPENDENT CREATIVE PRACTICE / VIETNAMAI film · Creative production
A Vietnamese Christmas, imagined beneath cinematic snowfall.
The creative challenge was to translate the familiar emotional codes of a global Christmas commercial — anticipation, illuminated convoys, seasonal wonder and shared celebration — into a distinctly Vietnamese setting without making the world feel like a simple location swap. The film needed to hold brand recognition, cinematic scale and local cultural geography together inside one believable winter fantasy.
@126 LABS developed an independent branded-film concept inspired by the emotional grammar of global Coca-Cola Christmas advertising, then relocated that sense of seasonal wonder into Vietnam. Snow falls across Hồ Chí Minh City, the Golden Bridge, northern mountain landscapes and lakeside cities as illuminated Coca-Cola trucks travel through a fictional Vietnamese winter. Native and storybook animals become witnesses to the convoy, while Santa, glowing trees and the red Coca-Cola system provide the commercial anchor. The result is designed as a marketable holiday world: globally recognizable in tone, locally surprising in geography, and structured for film, key visuals, social cut-downs and campaign extensions.
The production is directed as a connected visual system, with human review shaping continuity, craft and the final expression.