The context
Ajinomoto belongs to Gin’s integrated communication and art direction archive. Its original artwork remains the starting point for this presentation.
IMC · Art direction
Ajinomoto.
Campaign thinking, made visible through art direction.
Portfolio projectArt × Business × Technology
The creative approach
A campaign visual must make the idea tangible while preserving the product and brand. The case centers the supplied composition and keeps the reading experience simple enough to focus on that relationship.
The work
- Campaign artwork
- Art direction
- Integrated communication presentation
Why it belongs here
Visual craft carries more value when each decision supports the communication idea.
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